{"id":118039,"date":"2025-09-17T03:46:08","date_gmt":"2025-09-17T02:46:08","guid":{"rendered":"https:\/\/www.oxfordeconomics.com\/?p=118039"},"modified":"2026-02-11T15:36:03","modified_gmt":"2026-02-11T15:36:03","slug":"online-advertising-in-japan-the-smb-perspective","status":"publish","type":"post","link":"https:\/\/am.meltedhouse.digital\/ja\/resource\/online-advertising-in-japan-the-smb-perspective\/","title":{"rendered":"\u65e5\u672c\u306b\u304a\u3051\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a \u2015 \u4e2d\u5c0f\u4f01\u696d\u306e\u8996\u70b9"},"content":{"rendered":"<section class=\"gb-container gb-container-1f50ef15 break-out alignfull oe-section\">\n<div class=\"gb-container gb-container-005c9b42 oe-container oe-link-no-underline oe-breadcrumb\">\n\n\n<\/div>\n<\/section>\n\n<section class=\"gb-container gb-container-d97b8760 break-out alignfull oe-section oe-hero-section-image-mask\">\n<div class=\"gb-container gb-container-b428f362 oe-position-cover\"><\/div>\n\n<div class=\"gb-container gb-container-26cf8593 oe-container oe-light\">\n<div class=\"gb-container gb-container-1bb16003 oe-width-1-1\">\n<div class=\"gb-container gb-container-12ba6ca9\">\n\n<div class=\"gb-headline gb-headline-16be822d gb-headline-text oe-text-uppercase oe-badge uk-badge\">Consulting Report<\/div>\n\n\n<div class=\"uk-text-small\">17 Sep 2025<\/div>\n\n<\/div>\n\n<div class=\"gb-container gb-container-17faf3a8\">\n\n\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-89f63d4d oe-container-small oe-container-align-left\">\n<div class=\"gb-container gb-container-75242752 oe-container-small oe-flex oe-gap-base\">\n<h1 class=\"gb-headline gb-headline-61d32c29 gb-headline-text oe-h1 oe-heading-title oe-margin-remove-bottom\">\u65e5\u672c\u306b\u304a\u3051\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a \u2015 \u4e2d\u5c0f\u4f01\u696d\u306e\u8996\u70b9<\/h1>\n\n\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-bf3b975a\">\n\n\n<\/div>\n<\/div>\n<\/section>\n\n<div class=\"gb-container gb-container-c47675bd break-out alignfull oe-section oe-break-out\" id=\"oe-main\">\n<div class=\"gb-container gb-container-e98c8905 oe-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-cf47fb03\">\n<div class=\"gb-grid-column gb-grid-column-2a913059\"><div class=\"gb-container gb-container-2a913059 oe-sticky-column\">\n<div class=\"gb-container gb-container-0a8bfba8 oe-container-content\">\n\n<p class=\"oe-margin-remove-top oe-text-medium uk-text-bold\">\u4e16\u754c\u7b2c3\u4f4d\u306e\u5e83\u544a\u5e02\u5834\u3067\u3042\u308b\u65e5\u672c\u3067\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u5e02\u5834\u306e\u6210\u719f\u304c\u6025\u901f\u306b\u9032\u3093\u3067\u3044\u307e\u3059\u3002\u65e5\u672c\u306b\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u696d\u754c\u3092\u6210\u9577\u3055\u305b\u308b\u81a8\u5927\u306a\u30dd\u30c6\u30f3\u30b7\u30e3\u30eb\u304c\u5b58\u5728\u3057\u3066\u3044\u307e\u3059\u3002\u3068\u308a\u308f\u3051\u3001\u7d4c\u6e08\u306e\u8981\u3092\u6210\u3059\u30bb\u30b0\u30e1\u30f3\u30c8\u3067\u3042\u308b\u4e2d\u5c0f\u4f01\u696d\u306b\u3068\u3063\u3066\u306f\u3001\u305d\u306e\u5229\u76ca\u304c\u9023\u9396\u7684\u306b\u62e1\u5927\u3059\u308b\u3053\u3068\u304c\u671f\u5f85\u3055\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u65e5\u672c\u306f\u4ed6\u306e\u56fd\u3068\u6bd4\u3079\u3066\u72ec\u81ea\u306e\u4f4d\u7f6e\u4ed8\u3051\u306b\u3042\u308a\u3001\u4f9d\u7136\u3068\u3057\u3066\u5e83\u544a\u652f\u51fa\u306e\u7d04\u534a\u5206\u3092\u5f93\u6765\u578b\u306e\u5a92\u4f53\u304c\u5360\u3081\u3066\u3044\u307e\u3059\u3002\u4eca\u5f8c\u3001\u65e5\u672c\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u7523\u696d\u306f\u5927\u304d\u306a\u6210\u9577\u4f59\u5730\u3092\u6301\u3061\u3001\u305d\u306e\u6ce2\u53ca\u52b9\u679c\u3068\u3057\u3066\u7279\u306b\u7d4c\u6e08\u306e\u91cd\u8981\u306a\u4e00\u89d2\u3092\u62c5\u3046\u4e2d\u5c0f\u4f01\u696d\u306b\u5927\u304d\u306a\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n\n\n<p class=\"oe-margin-remove-top oe-text-medium uk-text-bold\" style=\"font-size:16px;\">\nGoogle\u3068\u306e\u5354\u696d\u306e\u3082\u3068\u3001\u30aa\u30c3\u30af\u30b9\u30d5\u30a9\u30fc\u30c9\u30fb\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u306f\u65e5\u672c\u56fd\u51859\u696d\u7a2e\u306b\u308f\u305f\u308b\u7d041,000\u793e\u306e\u4e2d\u5c0f\u4f01\u696d\u3092\u5bfe\u8c61\u306b\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u306e\u6226\u7565\u3001\u6210\u9577\u8a08\u753b\u3001\u5c0e\u5165\u306b\u304a\u3051\u308b\u969c\u58c1\u3001\u6295\u8cc7\u53ce\u76ca\u306e\u5b9f\u614b\u306b\u3064\u3044\u3066\u8abf\u67fb\u3092\u884c\u3044\u307e\u3057\u305f\u3002\n<\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-b6ea9012 oe-container-tags\">\n\n<div class=\"gb-headline gb-headline-1e3e3d06 gb-headline-text\"><strong>Tags: <\/strong><\/div>\n\n\n<div class=\"m31__tags\"><a href=\"\/resource-hub\/?_selection_tag=advertising-ja\" class=\"button button--tag\">Advertising<\/a><a href=\"\/resource-hub\/?_selection_tag=digital-ja\" class=\"button button--tag\">Digital<\/a><a href=\"\/resource-hub\/?_selection_tag=economy-ja\" class=\"button button--tag\">Economy<\/a><a href=\"\/resource-hub\/?_selection_tag=growth-ja\" class=\"button button--tag\">Growth<\/a><a href=\"\/resource-hub\/?_selection_tag=japan-ja\" class=\"button button--tag\">Japan<\/a><a href=\"\/resource-hub\/?_selection_tag=marketing-ja\" class=\"button button--tag\">Marketing<\/a><a href=\"\/resource-hub\/?_selection_tag=smbs-ja\" class=\"button button--tag\">SMBs<\/a><\/div>\n\n<\/div>\n\n<div class=\"gb-container gb-container-ed17fbd6 oe-container-team oe-light\">\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-e9638780 gb-query-loop-wrapper\"><\/div>\n\n<\/div>\n\n<div class=\"gb-container gb-container-81340f14 oe-container-consultants\">\n\n<h5 class=\"gb-headline gb-headline-83701788 gb-headline-text oe-text-500\">The experts behind the research<\/h5>\n\n\n    <div class=\"oe-slider-profile\" uk-slider=\"autoplay: true;autoplay-interval: 6000;pause-on-hover: false\">\n        <ul class=\"uk-slider-items uk-grid-small uk-flex uk-flex-left uk-child-width-1-2@s uk-child-width-1-3@m uk-child-width-1-3@l\" uk-grid>\n                            \n                <li>\n                    <div class=\"oe-background-muted oe-border-rounded oe-padding-small uk-height-1-1 uk-flex uk-flex-middle\">\n                        <div class=\"uk-grid-small\" uk-grid>\n                            <div class=\"uk-width-auto@s uk-flex-middle uk-flex uk-flex-center uk-first-column\">\n                                <img decoding=\"async\" class=\"uk-border-circle\" src=\"https:\/\/am.meltedhouse.digital\/wp-content\/uploads\/2022\/03\/Headshot-circle-28-150x150.png\" alt=\"John Reiners\" width=\"50\">\n                            <\/div>\n                            <div class=\"uk-width-expand@s uk-text-center uk-text-left@s uk-flex uk-flex-center uk-flex-top@s uk-flex-column uk-flex-middle\" style=\"gap: 0px;\">\n                                <h3 class=\"uk-h6 uk-margin-remove uk-text-secondary\">John Reiners<\/h3>\n                                <div style=\"font-size: 0.8rem;color: #757575;\">Managing Editor, EMEA, Thought Leadership, Oxford Economics<\/div>\n                                                                    <button class=\"uk-badge uk-position-bottom-right uk-button-primary km-white uk-flex uk-flex-center uk-flex-middle\" style=\"border: 0;bottom: 5px; right: 5px; border-radius: 50%;height: 24px;width: 24px;\" uk-toggle=\"target: #oe-modal-10666\" type=\"button\">\n                                        <span uk-icon=\"icon: info\" uk-tooltip=\"View Profile\"><\/span>\n                                    <\/button>\n                                                            <\/div>\n                        <\/div>\n\n                                                    <div id=\"oe-modal-10666\" class=\"uk-flex-top uk-modal\" uk-modal>\n                                <div class=\"uk-modal-dialog uk-border-rounded uk-box-shadow-medium uk-modal-body uk-margin-auto-vertical\">\n                                    <button class=\"uk-modal-close-outside uk-close-large\" type=\"button\" uk-close><\/button>\n                                    <div class=\"uk-h2 uk-text-bold uk-margin-remove-top uk-margin-small-bottom\" style=\"color: #00addc;\">\n                                        John Reiners                                    <\/div>\n                                    <p class=\"uk-text-bold\">Managing Editor, EMEA, Thought Leadership, Oxford Economics<\/p>\n                                    <div>\n                                        <p><!-- wp:paragraph --><\/p>\n<p>John oversees Thought Leadership projects with EMEA-based clients. He works across business sectors and disciplines, but specialises in issues relating to strategy and business operations, such as sustainability, digital transformation, employment and skills, finance, and performance management. He has directed the Thought Leadership contribution on some of Oxford Economics\u2019 largest and most complex research programmes, for global consultancies and corporates, including Accenture, the Adecco Group, Cognizant, EY, Fujitsu and YouTube. Often this is in collaboration with his economist colleagues to blend qualitative and quantitative analysis, and to explore the impact of corporate actions at a business, industry and economy level.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>John joined Oxford Economics in 2014, after 25 years as a Financial Controller, financial management consultant and, most recently, a thought leadership expert for IBM\u2019s Institute for Business Value, focused on global public sector issues. John then worked on the independent Digital Government Review as input to the UK General Election. He is an Economics graduate from Sussex University and a Chartered Management Accountant (ACMA).<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                <\/li>\n                            \n                <li>\n                    <div class=\"oe-background-muted oe-border-rounded oe-padding-small uk-height-1-1 uk-flex uk-flex-middle\">\n                        <div class=\"uk-grid-small\" uk-grid>\n                            <div class=\"uk-width-auto@s uk-flex-middle uk-flex uk-flex-center uk-first-column\">\n                                <img decoding=\"async\" class=\"uk-border-circle\" src=\"https:\/\/am.meltedhouse.digital\/wp-content\/uploads\/2024\/08\/Alice-Pickthall-150x150.png\" alt=\"Alice Pickthall\" width=\"50\">\n                            <\/div>\n                            <div class=\"uk-width-expand@s uk-text-center uk-text-left@s uk-flex uk-flex-center uk-flex-top@s uk-flex-column uk-flex-middle\" style=\"gap: 0px;\">\n                                <h3 class=\"uk-h6 uk-margin-remove uk-text-secondary\">Alice Pickthall<\/h3>\n                                <div style=\"font-size: 0.8rem;color: #757575;\">Senior Research Manager, Thought Leadership<\/div>\n                                                            <\/div>\n                        <\/div>\n\n                                            <\/div>\n                <\/li>\n                            \n                <li>\n                    <div class=\"oe-background-muted oe-border-rounded oe-padding-small uk-height-1-1 uk-flex uk-flex-middle\">\n                        <div class=\"uk-grid-small\" uk-grid>\n                            <div class=\"uk-width-auto@s uk-flex-middle uk-flex uk-flex-center uk-first-column\">\n                                <img decoding=\"async\" class=\"uk-border-circle\" src=\"https:\/\/am.meltedhouse.digital\/wp-content\/uploads\/2024\/01\/Sundus-Alfi-150x150.png\" alt=\"Sundus Alfi\" width=\"50\">\n                            <\/div>\n                            <div class=\"uk-width-expand@s uk-text-center uk-text-left@s uk-flex uk-flex-center uk-flex-top@s uk-flex-column uk-flex-middle\" style=\"gap: 0px;\">\n                                <h3 class=\"uk-h6 uk-margin-remove uk-text-secondary\">Sundus Alfi<\/h3>\n                                <div style=\"font-size: 0.8rem;color: #757575;\">Senior Editor, Thought Leadership <\/div>\n                                                                    <button class=\"uk-badge uk-position-bottom-right uk-button-primary km-white uk-flex uk-flex-center uk-flex-middle\" style=\"border: 0;bottom: 5px; right: 5px; border-radius: 50%;height: 24px;width: 24px;\" uk-toggle=\"target: #oe-modal-10897\" type=\"button\">\n                                        <span uk-icon=\"icon: info\" uk-tooltip=\"View Profile\"><\/span>\n                                    <\/button>\n                                                            <\/div>\n                        <\/div>\n\n                                                    <div id=\"oe-modal-10897\" class=\"uk-flex-top uk-modal\" uk-modal>\n                                <div class=\"uk-modal-dialog uk-border-rounded uk-box-shadow-medium uk-modal-body uk-margin-auto-vertical\">\n                                    <button class=\"uk-modal-close-outside uk-close-large\" type=\"button\" uk-close><\/button>\n                                    <div class=\"uk-h2 uk-text-bold uk-margin-remove-top uk-margin-small-bottom\" style=\"color: #00addc;\">\n                                        Sundus Alfi                                    <\/div>\n                                    <p class=\"uk-text-bold\">Senior Editor, Thought Leadership <\/p>\n                                    <div>\n                                        <p><!-- wp:paragraph --><\/p>\n<p>Sundus manages research programs for the Thought Leadership team, focusing on topics like generative AI, customer experiences, sustainability, and the future of work. She is involved in all aspects of research, from drafting hypotheses and designing global executive, employee, and consumer surveys to analyzing large datasets and reporting on the results in briefing papers and graphics. She also has experience conducting interviews, writing case studies, and presenting her research in webinars.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Sundus graduated from the University of North Carolina at Chapel Hill in 2018 with degrees in Public Policy and Economics.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                <\/li>\n                            \n                <li>\n                    <div class=\"oe-background-muted oe-border-rounded oe-padding-small uk-height-1-1 uk-flex uk-flex-middle\">\n                        <div class=\"uk-grid-small\" uk-grid>\n                            <div class=\"uk-width-auto@s uk-flex-middle uk-flex uk-flex-center uk-first-column\">\n                                <img decoding=\"async\" class=\"uk-border-circle\" src=\"https:\/\/am.meltedhouse.digital\/wp-content\/uploads\/2024\/10\/Daniel-Filippi-150x150.png\" alt=\"Daniel Filippi\" width=\"50\">\n                            <\/div>\n                            <div class=\"uk-width-expand@s uk-text-center uk-text-left@s uk-flex uk-flex-center uk-flex-top@s uk-flex-column uk-flex-middle\" style=\"gap: 0px;\">\n                                <h3 class=\"uk-h6 uk-margin-remove uk-text-secondary\">Daniel Filippi<\/h3>\n                                <div style=\"font-size: 0.8rem;color: #757575;\">Research Manager, Thought Leadership<\/div>\n                                                                    <button class=\"uk-badge uk-position-bottom-right uk-button-primary km-white uk-flex uk-flex-center uk-flex-middle\" style=\"border: 0;bottom: 5px; right: 5px; border-radius: 50%;height: 24px;width: 24px;\" uk-toggle=\"target: #oe-modal-118004\" type=\"button\">\n                                        <span uk-icon=\"icon: info\" uk-tooltip=\"View Profile\"><\/span>\n                                    <\/button>\n                                                            <\/div>\n                        <\/div>\n\n                                                    <div id=\"oe-modal-118004\" class=\"uk-flex-top uk-modal\" uk-modal>\n                                <div class=\"uk-modal-dialog uk-border-rounded uk-box-shadow-medium uk-modal-body uk-margin-auto-vertical\">\n                                    <button class=\"uk-modal-close-outside uk-close-large\" type=\"button\" uk-close><\/button>\n                                    <div class=\"uk-h2 uk-text-bold uk-margin-remove-top uk-margin-small-bottom\" style=\"color: #00addc;\">\n                                        Daniel Filippi                                    <\/div>\n                                    <p class=\"uk-text-bold\">Research Manager, Thought Leadership<\/p>\n                                    <div>\n                                        <p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                <\/li>\n                    <\/ul>\n        <div class=\"uk-margin-top uk-flex uk-flex-between\">\n            <div class=\"uk-flex uk-flex-left uk-flex-middle\">\n                <ul class=\"uk-slider-nav uk-flex-left uk-dotnav km-dotnav-small uk-margin-small\"><\/ul>\n            <\/div>\n            <div class=\"uk-flex uk-flex-right uk-flex-middle\">\n                <a href uk-slider-item=\"previous\" uk-slidenav-previous><\/a>\n                <a href uk-slider-item=\"next\" uk-slidenav-next><\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n    \n\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-cc130554\"><div class=\"gb-container gb-container-cc130554\">\n\n<div class=\"oe-flex oe-flex-column oe-flex-center oe-flex-middle oe-gap-base oe-border-rounded oe-light oe-padding-medium oe-padding-base gb-element-bafe02e5\" style=\"--inline-bg-image: url(https:\/\/am.meltedhouse.digital\/wp-content\/uploads\/2025\/09\/Online-advertising-in-Japan-the-SMB-perspective-768x538.png)\">\n<p class=\"gb-text\">\u30ec\u30dd\u30fc\u30c8\u306f\u3053\u3061\u3089<\/p>\n\n\n\n<div>\n<!-- This is a button toggling the modal -->\n<button class=\"oe-button oe-button-primary\" uk-toggle=\"target: #my-id\" type=\"button\">\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9 <span uk-icon=\"download\" class=\"uk-icon\"><\/span><\/button>\n\n<!-- This is the modal -->\n<div id=\"my-id\" uk-modal>\n    <div class=\"uk-modal-dialog oe-border-rounded uk-overflow-hidden uk-margin-auto-vertical\">\n        <button class=\"uk-modal-close-default uk-close-large oe-light uk-icon uk-close\" type=\"button\" uk-close=\"\" aria-label=\"Close\"><\/button>\n        <div class=\"uk-modal-header oe-light oe-background-primary oe-text-medium\">\n         <span class=\"oe-text-500\">\n            \u30c0\u30a6\u30f3\u30ed\u30fc\u30c9 \n            <span uk-icon=\"download\" class=\"uk-icon\"><\/span>\n         <\/span>\n      <\/div>\n      <div class=\"uk-modal-body\">\n         <ul class=\"uk-list uk-list-divider\">\n            <li><a class=\"oe-link-no-underline oe-text-primary-1 oe-link-hover-primary\" href=\"https:\/\/www.oxfordeconomics.com\/wp-content\/uploads\/2025\/09\/Google_Japan_Advertising_Report_JPN_V05.pdf\">Consulting Report<\/a><\/li>\n            <li><a class=\"oe-link-no-underline oe-text-primary-1 oe-link-hover-primary\" href=\"https:\/\/www.oxfordeconomics.com\/wp-content\/uploads\/2025\/09\/JPN_Key_takeaways.pdf\">Key Takeaways<\/a><\/li>\n         <\/ul>\n      <\/div>\n    <\/div>\n\n<\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"gb-container gb-container-525cfbc5 oe-container-form oe-tile 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30px;\">\u5f53\u793e\u306e\u7d71\u5408\u6c17\u5019\u5909\u52d5\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u6c17\u5019\u5909\u52d5\u304c\u3082\u305f\u3089\u3059\u7d4c\u6e08\u7684\u5f71\u97ff\u306b\u3064\u3044\u3066\u3001\u4e16\u754c\u898f\u6a21\u3001\u7523\u696d\u5225\u3001\u90fd\u5e02\u30ec\u30d9\u30eb\u3067\u306e\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u610f\u601d\u6c7a\u5b9a\u3092\u5c0e\u304f\u305f\u3081\u306e\u6c17\u5019\u5909\u52d5\u304a\u3088\u3073\u6301\u7d9a\u53ef\u80fd\u6027\u306b\u95a2\u3059\u308b\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u3082\u5404\u7a2e\u3054\u7528\u610f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n                <style>\n                    .m21-grid-698ca1e3162dd {\n                        display: grid;\n                        grid-template-columns: 1fr; \n                        gap: 30px;\n                        margin-top: 40px; \n                        margin-bottom: 40px;\n    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margin-bottom: 10px; font-size: 1.25rem; line-height: 1.4; font-weight: 700;\"><a href=\"https:\/\/www.oxfordeconomics.com\/service\/subscription-services\/climate-change\/global-climate-service\/\" style=\"text-decoration: none; color: inherit;\">Country Climate Analysis<\/a><\/h3><div style=\"font-size: 0.95rem; margin-bottom: 15px; color: #333; line-height: 1.5; display: -webkit-box; -webkit-line-clamp: 2; -webkit-box-orient: vertical; overflow: hidden;\">Assess the impact climate change will have on all facets of your business. Now and in the future.<\/div><div style=\"margin-top: auto;\"><a href=\"https:\/\/www.oxfordeconomics.com\/service\/subscription-services\/climate-change\/global-climate-service\/\" style=\"text-decoration: none; font-weight: 600; font-size: 0.9rem; color: #0099cc; display: inline-flex; align-items: center;\">Find Out More <span style=\"margin-left: 5px;\">&rarr;<\/span><\/a><\/div><\/div><div class=\"clarity-card\" style=\"display: flex; flex-direction: column; height: 100%;\"><a href=\"https:\/\/www.oxfordeconomics.com\/service\/subscription-services\/climate-change\/city-climate-scenarios\/\" style=\"display: block; margin-bottom: 15px; text-decoration: none;\"><img decoding=\"async\" src=\"https:\/\/www.oxfordeconomics.com\/wp-content\/uploads\/2023\/04\/Introducing-our-new-City-Climate-Scenario-service-300x210.png\" alt=\"City Climate Analysis\" style=\"width: 100%; height: 200px; object-fit: cover; border-radius: 4px; display: block;\"><\/a><h3 style=\"margin-top: 0; margin-bottom: 10px; font-size: 1.25rem; line-height: 1.4; font-weight: 700;\"><a href=\"https:\/\/www.oxfordeconomics.com\/service\/subscription-services\/climate-change\/city-climate-scenarios\/\" style=\"text-decoration: none; color: inherit;\">City Climate Analysis<\/a><\/h3><div style=\"font-size: 0.95rem; margin-bottom: 15px; color: #333; line-height: 1.5; display: -webkit-box; -webkit-line-clamp: 2; -webkit-box-orient: vertical; overflow: hidden;\">In-depth insights into the economic impacts of climate change and mitigation policies on cities and local economies throughout Europe, the US and Canada.<\/div><div style=\"margin-top: auto;\"><a href=\"https:\/\/www.oxfordeconomics.com\/service\/subscription-services\/climate-change\/city-climate-scenarios\/\" style=\"text-decoration: none; font-weight: 600; font-size: 0.9rem; color: #0099cc; display: inline-flex; align-items: center;\">Find Out More <span style=\"margin-left: 5px;\">&rarr;<\/span><\/a><\/div><\/div><div class=\"clarity-card\" style=\"display: flex; flex-direction: column; height: 100%;\"><a href=\"https:\/\/www.oxfordeconomics.com\/?post_type=service&#038;p=29617\" style=\"display: block; margin-bottom: 15px; text-decoration: none;\"><img decoding=\"async\" src=\"https:\/\/www.oxfordeconomics.com\/wp-content\/uploads\/2023\/02\/hand-holding-a-green-industry-sign-300x220.png\" alt=\"Sectoral Climate Analysis\" style=\"width: 100%; height: 200px; object-fit: cover; border-radius: 4px; display: block;\"><\/a><h3 style=\"margin-top: 0; margin-bottom: 10px; font-size: 1.25rem; line-height: 1.4; font-weight: 700;\"><a href=\"https:\/\/www.oxfordeconomics.com\/?post_type=service&#038;p=29617\" style=\"text-decoration: none; color: inherit;\">Sectoral Climate Analysis<\/a><\/h3><div style=\"font-size: 0.95rem; margin-bottom: 15px; color: #333; line-height: 1.5; display: -webkit-box; -webkit-line-clamp: 2; -webkit-box-orient: vertical; overflow: hidden;\">Assess the impacts of climate change and mitigation policies for more than 100 sectors<\/div><div style=\"margin-top: auto;\"><a href=\"https:\/\/www.oxfordeconomics.com\/?post_type=service&#038;p=29617\" style=\"text-decoration: none; font-weight: 600; font-size: 0.9rem; color: #0099cc; display: inline-flex; align-items: center;\">Find Out More <span style=\"margin-left: 5px;\">&rarr;<\/span><\/a><\/div><\/div><div class=\"clarity-card\" style=\"display: flex; flex-direction: column; height: 100%;\"><a href=\"https:\/\/www.oxfordeconomics.com\/?post_type=nine3_editor&#038;p=10209\" style=\"display: block; margin-bottom: 15px; text-decoration: none;\"><img decoding=\"async\" src=\"https:\/\/www.oxfordeconomics.com\/wp-content\/uploads\/2022\/02\/Climate-storm-300x200.png\" alt=\"Climate Change and Sustainability Consulting\" style=\"width: 100%; height: 200px; object-fit: cover; border-radius: 4px; display: block;\"><\/a><h3 style=\"margin-top: 0; margin-bottom: 10px; font-size: 1.25rem; line-height: 1.4; font-weight: 700;\"><a href=\"https:\/\/www.oxfordeconomics.com\/?post_type=nine3_editor&#038;p=10209\" style=\"text-decoration: none; color: inherit;\">Climate Change and Sustainability Consulting<\/a><\/h3><div style=\"font-size: 0.95rem; margin-bottom: 15px; color: #333; line-height: 1.5; display: -webkit-box; -webkit-line-clamp: 2; -webkit-box-orient: vertical; overflow: hidden;\">Quantifying the impact of global warming and abatement policies on your organisation and its overall environmental footprint<\/div><div style=\"margin-top: auto;\"><a href=\"https:\/\/www.oxfordeconomics.com\/?post_type=nine3_editor&#038;p=10209\" style=\"text-decoration: none; font-weight: 600; font-size: 0.9rem; color: #0099cc; display: inline-flex; align-items: center;\">Find Out More <span style=\"margin-left: 5px;\">&rarr;<\/span><\/a><\/div><\/div><\/div><\/div><\/article>","protected":false},"excerpt":{"rendered":"<p>\u4e16\u754c\u7b2c3\u4f4d\u306e\u5e83\u544a\u5e02\u5834\u3067\u3042\u308b\u65e5\u672c\u3067\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u5e02\u5834\u306e\u6210\u719f\u304c\u6025\u901f\u306b\u9032\u3093\u3067\u3044\u307e\u3059\u3002\u65e5\u672c\u306b\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u696d\u754c\u3092\u6210\u9577\u3055\u305b\u308b\u81a8\u5927\u306a\u30dd\u30c6\u30f3\u30b7\u30e3\u30eb\u304c\u5b58\u5728\u3057\u3066\u3044\u307e\u3059\u3002\u3068\u308a\u308f\u3051\u3001\u7d4c\u6e08\u306e\u8981\u3092\u6210\u3059\u30bb\u30b0\u30e1\u30f3\u30c8\u3067\u3042\u308b\u4e2d\u5c0f\u4f01\u696d\u306b\u3068\u3063\u3066\u306f\u3001\u305d\u306e\u5229\u76ca\u304c\u9023\u9396\u7684\u306b\u62e1\u5927\u3059\u308b\u3053\u3068\u304c\u671f\u5f85\u3055\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n","protected":false},"author":66,"featured_media":118009,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[5583,5580,5581,5579,5578,5584,5582],"types-tax":[5587],"topics":[],"industries":[5576,5577],"regions":[5517],"service-categories":[5585,5586],"labels":[],"class_list":["post-118039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-advertising-ja","tag-digital-ja","tag-economy-ja","tag-growth-ja","tag-japan-ja","tag-marketing-ja","tag-smbs-ja","type-consulting-report","industry-consumer-and-retail","industry-technology-telecoms-media-and-entertainment","region-asia-pacific-ja","service-category-consulting-services-ja","service-category-thought-leadership-ja"],"acf":{"display_consultants_in_slider":[10666,75048,10897,118004],"linked_consultants":"","consulting_report_downloads":[{"consulting_report_download_filepath":"https:\/\/www.oxfordeconomics.com\/wp-content\/uploads\/2025\/09\/Google_Japan_Advertising_Report_ENG_V05.pdf","consulting_report_filename_override":""},{"consulting_report_download_filepath":"","consulting_report_filename_override":""}],"consulting_report_call_to_action_box_text":"Get 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