Consulting Report
09 Mar 2026

The Value of AI in the UK: Growth, people & data

SAP, in collaboration with, Oxford Economics

SAP partnered with Oxford Economics on this research report looking at the value of AI in the UK.

Setting out where businesses are today, where they risk falling behind, and what actions can help them move forward with confidence. Read this report to understand the concrete steps that you can take to ensure AI will deliver lasting value for your organisation, your people and the UK economy.

This report includes and discusses the following findings:

  • AI investment, per organisation, in the UK is rising fast
  • AI investment remains fragmented
  • Employees are eager to use AI, but training is not keeping pace
  • Strategic AI is already helping UK businesses see results
The experts behind the research
  • Daniel Filippi

    Daniel Filippi

    Research Manager, Thought Leadership
    Daniel Filippi

    Research Manager, Thought Leadership

  • Alice Pickthall

    Alice Pickthall

    Senior Research Manager, Thought Leadership
  • Jamie Snowdon

    Jamie Snowdon

    Senior Research Analyst, Thought Leadership
    Jamie Snowdon

    Senior Research Analyst, Thought Leadership

    Jamie Snowdon oversees data capture and analysis for Oxford Economics’ Thought Leadership group. Leading a dedicated team, Jamie ensures the provision of robust data input for evidence-based thought leadership programmes, delivering in-depth data analysis, impactful visualisations and intuitive analytical tools.

    Jamie joined Oxford Economics in 2022, bringing over 25 years of experience in the IT and Business Services industry. During his career, he has held senior research and management roles at leading technology research companies, including PAC, IDC, HFS Research and Market Prescience. Jamie’s analyst career has largely been spent conducting data analysis, including developing market size/forecast models, conducting quantitative/qualitative survey analysis and performing competitive analysis.

    Jamie holds bachelor's degrees in Computer Science and Law.

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