The Economics of Influence: Why Local Impact Evidence Is Now Business-Critical

Why is economic and social impact evidence becoming increasingly important for businesses of all sizes?

In the context of upcoming local elections, organisations are facing growing scrutiny from policymakers, communities, and regional stakeholders—making it more important than ever to clearly evidence and communicate their contribution at a local level.

Jonathan Walker and Clare Nolan discuss how businesses can better understand, demonstrate and use their local impact insights to support strategy and stakeholder engagement.

In this interactive session, you’ll gain insights into: 

• How to Use Impact Results in Practice – Learn how corporates can apply insights to support investment decisions, engagement strategies, reporting and long-term planning.

• Why Corporates Are Increasingly Being Asked to Evidence Their Local Impact – Explore what has changed in recent years and why place-based contribution is becoming a key business priority. 

• What Local Stakeholders and Decision-Makers Typically Want to See – Understand the metrics and evidence that resonate with investors, partners, communities and regional leaders. 

• What Good Impact Analysis Provides Beyond Standard Business Data – Discover how robust economic and social modelling captures the full footprint of your operations, investment and value chain activity. 

This webinar is being held on our new platform, ON24. If you do not receive your confirmation email, please check your junk and spam folders.

Speakers

Jonathan Walker

Jonathan Walker is a Lead Economist in the Cities consultancy team and focusses primarily on economic impact studies, economic profiling and labour market analysis. With over a decade of consultancy experience, Jonathan has contributed to and managed a range of high-profile economic modelling projects in the UK, Europe and the Middle East.

Lead Economist

Clare Nolan

Clare Nolan is a Senior Economist in Oxford Economics’ London office, specialising in economic footprint and impact analysis. She helps clients understand the economic, social, and environmental impacts of their businesses and activities within local and regional economies, providing evidence‑based assessments of their contributions to sustainable and inclusive economic growth. Clare began her career in economic advisory at Deloitte, working in both London and Australia.

Senior Economist, Economic Impact