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{"id":145437,"date":"2022-02-18T09:36:40","date_gmt":"2022-02-18T09:36:40","guid":{"rendered":"https:\/\/www.oxfordeconomics.com\/?page_id=145437"},"modified":"2026-03-16T16:06:03","modified_gmt":"2026-03-16T16:06:03","slug":"technology-telecoms-media-entertainment","status":"publish","type":"page","link":"https:\/\/am.meltedhouse.digital\/zh-hans\/technology-telecoms-media-entertainment\/","title":{"rendered":"\u79d1\u6280\u3001\u7535\u4fe1\u3001\u5a92\u4f53\u4e0e\u5a31\u4e50"},"content":{"rendered":"\n<style>.m14-hero-698c9213857d3.m14 {\n                 background-color: #002b5c; \/* $oe--blue *\/\n                 padding-top: 60px;\n                 padding-bottom: 0px; \n                 position: relative;\n                 margin-bottom: 90px;\n                 display: block;\n                 width: 100%;\n            }\n            \n            .m14-hero-698c9213857d3 .m14-inner {\n                max-width: 1440px;\n                margin: 0 auto;\n                display: flex;\n                flex-direction: column;\n                padding: 0 40px;\n                position: relative;\n                box-sizing: border-box;\n            }\n            \n            @media (min-width: 968px) {\n                .m14-hero-698c9213857d3 .m14-inner {\n                    flex-direction: row;\n                    justify-content: space-between;\n                }\n            }\n\n            .m14-hero-698c9213857d3 .m14-content {\n                width: 100%;\n                padding-right: 0;\n            }\n            \n            @media (min-width: 968px) {\n                .m14-hero-698c9213857d3 .m14-content {\n                    width: 47%;\n                    padding-right: 40px;\n                }\n            }\n            \n            \/* Typography *\/\n            .m14-hero-698c9213857d3 .m14-breadcrumbs {\n                margin-bottom: 20px;\n                color: #fff !important; 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\u516c\u53f8\u5408\u4f5c\u5f00\u5c55\u601d\u60f3\u9886\u5bfc\u529b\u7814\u7a76\uff0c\u63d0\u4f9b\u6709\u5173\u98a0\u8986\u6027\u521b\u65b0\u548c\u65b0\u5174\u6700\u4f73\u5b9e\u8df5\u7684\u91cd\u8981\u89c1\u89e3\u3002<\/div>\n                    <\/div>\n                <\/div>\n                \n                <\/div>\n            <\/div>\n        <\/article>\n\n\n\n<article class=\"m21 break-out\" style=\"background-color: #ffffff;padding: 60px 0\"><div style=\"max-width: 1272px;margin: 0 auto;padding: 0 20px\"><h2 style=\"text-align: center;font-size: 2.5rem;margin-bottom: 20px;position: relative;padding-bottom: 15px\">\u63a8\u8350\u670d\u52a1<span style=\"width: 50%;height: 4px;background-color: #0099cc;margin: 15px auto 0\"><\/span><\/h2>\n                \n                   <style> .m21-grid-698c921386943 {\n                        display: grid;\n                        grid-template-columns: 1fr; \n                        gap: 30px;\n                        margin-top: 40px; \n                        margin-bottom: 40px;\n                    }\n                    @media (min-width: 600px) {\n                        .m21-grid-698c921386943 { grid-template-columns: 1fr 1fr; }\n                    }\n                    @media (min-width: 1024px) {\n                        .m21-grid-698c921386943 { grid-template-columns: 1fr 1fr 1fr 1fr; }\n                    }<\/style>\n                \n            <div class=\"m21-grid-698c921386943\"><div class=\"clarity-card\" style=\"flex-direction: column;height: 100%\"><a href=\"https:\/\/www.oxfordeconomics.com\/service\/consulting-services\/bespoke-forecasting-and-scenarios\/bespoke-business-forecasting\/\" style=\"margin-bottom: 15px;text-decoration: none\"><img decoding=\"async\" src=\"https:\/\/www.oxfordeconomics.com\/wp-content\/uploads\/2022\/01\/Moscow-business-district-300x210.png\" alt=\"\u5b9a\u5236\u4e1a\u52a1\u9884\u6d4b\" style=\"width: 100%;height: 200px;object-fit: cover;border-radius: 4px\"><\/a><h3 style=\"margin-top: 0;margin-bottom: 10px;font-size: 1.25rem;line-height: 1.4;font-weight: 700\"><a href=\"https:\/\/www.oxfordeconomics.com\/service\/consulting-services\/bespoke-forecasting-and-scenarios\/bespoke-business-forecasting\/\" style=\"text-decoration: none;color: inherit\">\u5b9a\u5236\u4e1a\u52a1\u9884\u6d4b<\/a><\/h3><div style=\"font-size: 0.95rem;margin-bottom: 15px;color: #333;line-height: 1.5;overflow: hidden\">\u6211\u4eec\u5c06\u6839\u636e\u60a8\u7684\u8981\u6c42\u4e3a\u60a8\u91cf\u8eab\u5b9a\u5236\u89e3\u51b3\u65b9\u6848\uff0c\u4e3a\u60a8\u7684\u4f01\u4e1a\u89c4\u5212\u548c\u6218\u7565\u51b3\u7b56\u63d0\u4f9b\u652f\u6301\u3002<\/div><div style=\"margin-top: auto\"><a href=\"https:\/\/www.oxfordeconomics.com\/service\/consulting-services\/bespoke-forecasting-and-scenarios\/bespoke-business-forecasting\/\" style=\"text-decoration: none;font-weight: 600;font-size: 0.9rem;color: #0099cc;align-items: center\">Find Out More <span style=\"margin-left: 5px\">&rarr;<\/span><\/a><\/div><\/div><div class=\"clarity-card\" style=\"flex-direction: column;height: 100%\"><a href=\"https:\/\/www.oxfordeconomics.com\/service\/subscription-services\/macro\/global-macro-service\/\" style=\"margin-bottom: 15px;text-decoration: none\"><img decoding=\"async\" src=\"https:\/\/www.am.meltedhouse.digital\/wp-content\/uploads\/2022\/02\/Image-globe-300x210.png\" alt=\"\u5168\u7403\u5b8f\u89c2\u670d\u52a1\" style=\"width: 100%;height: 200px;object-fit: cover;border-radius: 4px\"><\/a><h3 style=\"margin-top: 0;margin-bottom: 10px;font-size: 1.25rem;line-height: 1.4;font-weight: 700\"><a href=\"https:\/\/www.oxfordeconomics.com\/service\/subscription-services\/macro\/global-macro-service\/\" style=\"text-decoration: none;color: inherit\">\u5168\u7403\u5b8f\u89c2\u670d\u52a1<\/a><\/h3><div style=\"font-size: 0.95rem;margin-bottom: 15px;color: #333;line-height: 1.5;overflow: hidden\">\u76d1\u6d4b\u5b8f\u89c2\u4e8b\u4ef6\u53ca\u5176\u6f5c\u5728\u5f71\u54cd\u3002<\/div><div style=\"margin-top: auto\"><a href=\"https:\/\/www.oxfordeconomics.com\/service\/subscription-services\/macro\/global-macro-service\/\" style=\"text-decoration: none;font-weight: 600;font-size: 0.9rem;color: #0099cc;align-items: center\">Find Out More <span style=\"margin-left: 5px\">&rarr;<\/span><\/a><\/div><\/div><div class=\"clarity-card\" style=\"flex-direction: column;height: 100%\"><a href=\"https:\/\/www.oxfordeconomics.com\/?post_type=service&#038;p=6172\" style=\"margin-bottom: 15px;text-decoration: none\"><img decoding=\"async\" src=\"https:\/\/www.am.meltedhouse.digital\/wp-content\/uploads\/2022\/02\/Untitled-design-24-300x300.png\" alt=\"\u5168\u7403\u884c\u4e1a\u6a21\u5f0f\" style=\"width: 100%;height: 200px;object-fit: cover;border-radius: 4px\"><\/a><h3 style=\"margin-top: 0;margin-bottom: 10px;font-size: 1.25rem;line-height: 1.4;font-weight: 700\"><a href=\"https:\/\/www.oxfordeconomics.com\/?post_type=service&#038;p=6172\" style=\"text-decoration: none;color: inherit\">\u5168\u7403\u884c\u4e1a\u6a21\u5f0f<\/a><\/h3><div style=\"font-size: 0.95rem;margin-bottom: 15px;color: #333;line-height: 1.5;overflow: hidden\">\u6db5\u76d6 77 \u4e2a\u56fd\u5bb6\u548c\u6b27\u5143\u533a 100 \u4e2a\u884c\u4e1a\u7684\u7efc\u5408\u6a21\u578b\u3002<\/div><div style=\"margin-top: auto\"><a href=\"https:\/\/www.oxfordeconomics.com\/?post_type=service&#038;p=6172\" style=\"text-decoration: none;font-weight: 600;font-size: 0.9rem;color: #0099cc;align-items: center\">Find Out More <span style=\"margin-left: 5px\">&rarr;<\/span><\/a><\/div><\/div><div class=\"clarity-card\" style=\"flex-direction: column;height: 100%\"><a href=\"https:\/\/www.oxfordeconomics.com\/service\/consulting-services\/bespoke-forecasting-and-scenarios\/monitoring-and-briefing\/\" style=\"margin-bottom: 15px;text-decoration: none\"><img decoding=\"async\" src=\"https:\/\/www.am.meltedhouse.digital\/wp-content\/uploads\/2022\/03\/Seminar-speech-presentation-thought-leadership-300x210.jpg\" alt=\"\u76d1\u6d4b\u548c\u7b80\u62a5\" style=\"width: 100%;height: 200px;object-fit: cover;border-radius: 4px\"><\/a><h3 style=\"margin-top: 0;margin-bottom: 10px;font-size: 1.25rem;line-height: 1.4;font-weight: 700\"><a href=\"https:\/\/www.oxfordeconomics.com\/service\/consulting-services\/bespoke-forecasting-and-scenarios\/monitoring-and-briefing\/\" style=\"text-decoration: none;color: inherit\">\u76d1\u6d4b\u548c\u7b80\u62a5<\/a><\/h3><div style=\"font-size: 0.95rem;margin-bottom: 15px;color: #333;line-height: 1.5;overflow: hidden\">\u5236\u5b9a\u57fa\u51c6\u3001\u5b9a\u5236\u62a5\u544a\u3001\u5206\u6790\u548c\u6f14\u793a\u3002<\/div><div style=\"margin-top: auto\"><a href=\"https:\/\/www.oxfordeconomics.com\/service\/consulting-services\/bespoke-forecasting-and-scenarios\/monitoring-and-briefing\/\" style=\"text-decoration: none;font-weight: 600;font-size: 0.9rem;color: #0099cc;align-items: center\">Find Out More <span style=\"margin-left: 5px\">&rarr;<\/span><\/a><\/div><\/div><\/div><\/div><\/article>\n\n\n\n<style>.m08-698c92138c60c .m08__container {\n                width: 100%;\n                max-width: 1440px;\n                display: flex;\n                min-height: 540px;\n                flex-direction: column;\n                margin: 0 auto;\n            }\n            @media (min-width: 968px) {\n                .m08-698c92138c60c .m08__container {\n                    flex-direction: row;\n                }\n            }\n\n            .m08-698c92138c60c .m08__image {\n                width: 100%;\n                position: relative;\n                min-height: 400px;\n            }\n            @media (min-width: 968px) {\n                .m08-698c92138c60c .m08__image {\n                    width: 50%;\n                }\n            }\n\n            .m08-698c92138c60c .m08__image__image {\n           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class=\"p1\">\u5927\u6d41\u884c\u75c5\u5927\u5927\u52a0\u5feb\u4e86\u6570\u5b57\u5316\u8f6c\u578b\u7684\u6b65\u4f10\uff0c\u540c\u65f6\u4e5f\u52a0\u5feb\u4e86\u5bf9\u66f4\u597d\u7684\u6570\u5b57\u5316\u57fa\u7840\u8bbe\u65bd\u7684\u9700\u6c42\uff0c\u4ee5\u652f\u6301\u8fd9\u4e9b\u53d8\u5316\u3002\u7136\u800c\uff0c\u4e91\u8ba1\u7b97\u4e4b\u8def\u5e76\u975e\u4e00\u5e06\u98ce\u987a\u3002<\/p><\/div><a class=\"m08__cta button\" href=\"https:\/\/www.oxfordeconomics.com\/resource\/ibm-clouds-next-leap\/\">\u7acb\u5373\u4e0b\u8f7d<\/a>\n                <\/div>\n            <\/div>\n        <\/article>\n\n\n\n<style>.m09-698c92138d4c6.m09 {\n                 background-color: rgba(0, 173, 220, 0.08); \/* #00addc at 8% opacity *\/\n                 margin: 50px auto;\n             }\n             .m09-698c92138d4c6 .m09__container {\n                 width: 100%;\n                 max-width: 1440px;\n                 margin: 0 auto;\n             }\n             .m09-698c92138d4c6 .m09__case-study {\n                 display: flex;\n                 padding: 4.438em 4.138em 3.688em 4.138em;\n                 flex-direction: column;\n                 box-sizing: border-box;\n             }\n             @media (min-width: 968px) {\n                 .m09-698c92138d4c6 .m09__case-study {\n                     padding: 8.438em 6.063em 7.688em 10.375em;\n                     flex-direction: row;\n                     justify-content: space-between;\n                 }\n             }\n             .m09-698c92138d4c6 .m09__info {\n                 width: 100%;\n                 display: none;\n             }\n             @media (min-width: 600px) {\n                 .m09-698c92138d4c6 .m09__info {\n                     display: block;\n                 }\n             }\n             @media (min-width: 968px) {\n                 .m09-698c92138d4c6 .m09__info {\n                     width: 17%;\n                 }\n             }\n             .m09-698c92138d4c6 .m09__logo {\n                 width: 100%;\n                 margin-top: 2px;\n             }\n             .m09-698c92138d4c6 .m09__logo__image {\n                 width: auto;\n                 margin: 0 auto;\n                 max-height: 100px;\n                 display: block;\n             }\n             @media (min-width: 968px) {\n                 .m09-698c92138d4c6 .m09__logo__image {\n                     max-height: 150px;\n                 }\n             }\n             .m09-698c92138d4c6 .m09__slide-count {\n                 margin-top: 1.5em;\n                 text-align: center;\n                 font-weight: 500;\n             }\n             .m09-698c92138d4c6 .m09__slide-count span {\n                 font-weight: bold;\n             }\n             @media (min-width: 968px) {\n                 .m09-698c92138d4c6 .m09__slide-count {\n                     margin-top: 3.5em;\n                 }\n             }\n             .m09-698c92138d4c6 .m09__content {\n        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cursor: pointer;\n                color: #ffffff;\n             }\n             .m09-698c92138d4c6 .m09__arrow svg {\n                 height: 18px;\n                 width: 18px;\n                 fill: #ffffff;\n             }\n             .m09-698c92138d4c6 .m09__arrow--prev {\n                 left: 0;\n             }\n             .m09-698c92138d4c6 .m09__arrow--next {\n                 right: 0;\n             }\n             .m09-698c92138d4c6 .m09__arrow:disabled {\n                 pointer-events: none;\n                 background-color: #E4E4E4;\n                 color: #999;\n             }\n             .m09-698c92138d4c6 .m09__arrow:disabled svg {\n                 fill: #999;\n             }\n<\/style>\n        \n\n        <article class=\"m09 break-out m09-698c92138d4c6\">\n            <div class=\"m09__container container\">\n                \n             <div class=\"m09__case-study\">\n                <div class=\"m09__info\">\n                    <div class=\"m09__logo\"><img decoding=\"async\" src=\"https:\/\/www.oxfordeconomics.com\/wp-content\/uploads\/2022\/02\/BPMB-400-\u00d7-400px-1.png\" class=\"m09__logo__image\" alt=\"Case Study Logo\"><\/div>\n                    \n                <\/div>\n                <div class=\"m09__content\">\n                    <h4 class=\"m09__quote\">&#8220;\u4e0e\u8be5\u56e2\u961f\u5408\u4f5c\u662f\u4e00\u4ef6\u975e\u5e38\u6109\u5feb\u7684\u4e8b\u60c5\u3002\u6211\u89c9\u5f97\u4ed6\u4eec\u548c\u6211\u4e00\u6837\u81f4\u529b\u4e8e\u9879\u76ee\uff0c\u65e2\u80fd\u6309\u671f\u5b8c\u6210\u4efb\u52a1\uff0c\u53c8\u80fd\u63d0\u4f9b\u4f18\u8d28\u3001\u7cbe\u5fc3\u64b0\u5199\u7684\u5185\u5bb9\u3002\u4ed6\u4eec\u975e\u5e38\u5584\u4e8e\u6c9f\u901a\uff0c\u5b9a\u671f\u66f4\u65b0\u9879\u76ee\u8fdb\u7a0b\u3002\u6211\u4eec\u7684\u8c03\u67e5\u662f\u5728\u5927\u6d41\u884c\u75c5\u6700\u4e25\u91cd\u7684\u65f6\u5019\u8fdb\u884c\u7684\uff0c\u56e2\u961f\u79ef\u6781\u4e3b\u52a8\u5730\u5efa\u8bae\u589e\u52a0\u65b0\u7684\u95ee\u9898\uff0c\u4ee5\u5e94\u5bf9\u5f53\u65f6\u7684\u60c5\u51b5\uff0c\u5e76\u5f88\u5feb\u63d0\u4f9b\u4e86\u4e00\u4efd\u4e2d\u95f4\u62a5\u544a&#8221;\u3002<\/h4><p class=\"m09__author\"><span class=\"m09__name\">Laurie Hawkins,<\/span> \u5168\u7403\u5e02\u573a\u8425\u9500\u9ad8\u7ea7\u603b\u76d1<\/p>\n                <\/div>\n             <\/div>\n             \n            <\/div>\n        <\/article>\n\n\n\n<article class=\"m17 break-out\">\n            <div class=\"m17__container container\">\n                                    <div class=\"m17__content\">\n                                                    <h2 class=\"m17__heading heading heading--1 heading--has-border\">\n                                \u8054\u7cfb\u6211\u4eec                            <\/h2>\n                        \n                                                    <div class=\"m17__text large-font-size\">\n                                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